At this time of year, many of our customers are focused on closing business to hit end of year targets. Of course your own customers are very aware of this and from our experience its the time of year when margins are squeezed most - it's almost as if your clients heard those words from your boss as you left the office "don't come back without the business...."
It's difficult in these situations to feel you are in a strong position and during our negotiation workshops "I'd like to be a strong, confident, negotiator' is the top objective for many of our participants. So, when times are tough, how can you negotiate from a position of strength and bring back decent margins as well as closed deals?
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